Browns ooze dependability, while a cream background keeps the logo from feeling dull. This one takes two primary colors and throws their secondary into the mix — a perfect match! The butter-yellow majority with a touch of lime keeps the logo playful and youthful, while the azure lettering brings an heir of wisdom to the table. Keeping it in the family! These two blues complement each other and reaffirm the trustworthiness of the brand. This logo color combination is great for brands in the travel niche, life coaching, and healthcare.
Contrast meets contrast meets contrast in this triadic, three-color combination. Various shades of each primary color merge into a logo that pops off the page and leaves funk it its wake. These shades are different enough to add some aesthetic flare to the logo, while sufficiently similar to maintain the look of innocence. Throw maroon into the mix, and you mitigate the risk of exhibiting naivete — giving off just the right amount of professionalism.
Have you been able to tell that we love blue yet? Here, the wheat-beige acts as a subtle bridge between the two primary colors, reducing the seriousness of blue and accenting the lively side of yellow to create a balanced, professional feel. As you can probably tell at this point, blue is a default color for designers.
The combination of two shades of blue and a brown bordering on yellow is a professional looking, humble color scheme. Orange is an incredibly and surprisingly complimentary color to brown. Add a brush or tan and you have a trendy, hipster-inspired look that the modern crowd will flock to. Green is the color of balance and harmony, whereas gray conveys a seriousness that demands attention.
Utilize this color scheme to express the right amount of professionalism while still remaining welcoming. Let your logo speak for itself using two shades of blue and a dash of purple. Here, the light stone blue and deeper blue balance each other, while the purple adds a unique touch that will separate your brand from the crowd.
Ranging from deep red with hints of brown to blush pink, this trio is different enough to add a unique touch to the logo, while expressing a sense of softness. This trio is fitting for a brand that wants to convey a thought-provoking, serene sense to their customers. These three different shades of gray are befitting art galleries, museums, and upscale hotels.
Nothing says relaxation like a combination of deep purple, a surprising pop of pink-purple, and a soft seafoam green. Consider using this trio to brand for yoga studios, spas, and wellness centers. The brown backdrop perfectly complements the green and yellow font.
This trio works for any business in design, boutiques, flower shops, and the like. This design is giving off a cozy, curl up with a steaming cup of coffee vibe. Though these colors on their own might be plain and boring, together they create an inviting, warm feeling. The lighter colors pop off the solid gray backdrop creating a sense that this is a business that can be trusted, but is also modern. Types of businesses that use gray are estate agents, tech websites, and architecture companies.
Wide-ranging shades of blue pair well with nearly every color, but who knew it would look this classy to put them all together? After choosing the type of logo you want to use, you should take some time to consider what each color will say about your company. Think about the emotions you are trying to elicit, and how you want your consumers to respond to your brand. By choosing the right color combination, you can help your brand leave a lasting impact that shapes a more powerful connection with your audience.
So what does this mean for your own logo? What are the Best Color Combinations? Two-Color Combinations. Here are some of our favorite two-color combinations. Yellow and Blue: Playful and Authoritative. Notice how they are directly across from each other on the color wheel.
These color combinations sit directly side by side on the color wheel. The harmonious blends evoke serenity and peace. Some say this is due to analogous combinations existing so frequently in the natural world. It is recommended that you choose a primary color as a base, then choose two more to highlight. This usually works best with a secondary and a tertiary color. Make sure your base color dominates, and the other two colors highlight, not overwhelm.
Also, be wary of choosing colors that are too closely related, as they may blend together and wash out your design. This is a variation of the complementary color scheme. However, instead of two colors directly across from each other, this combination is made up of one color and the colors on either side of the complement. This strategy adds more variety than complementary color schemes by including three hues, without being too jarring or too bold. Using this method, we end up with combinations that include both warm and cool hues that are more easily balanced than those of the complementary color schemes.
These simple color combos are variants of the split complementary color scheme. The colors in this composition are found equally spaced on the color wheel.
Take an equilateral triangle and place it on the color wheel. The colors at each point come together to make the triadic combination. These color combinations tend to be quite vibrant, even when toned down, tinted, or shaded. The colors can come across as playful, or adolescent. Because of this, you will want to be careful with the balance of these colors.
Choosing one as the main color and using the other two as accents is a strong place to start. Like the triadic combination, the tetradic color combination involves colors that are equidistant apart. Except these color combos use four colors instead of three. You can find a tetradic combination by placing a square on the color wheel and choosing the colors at each corner, or by choosing two opposing sets of complementary colors. These color combinations are always loud and fun, and the vibrancy makes designs stand out.
However, caution must be used in finding balance with these combinations because they can be easily overwhelming. Unless you have a natural affinity or a background in art and design, choosing the best color combinations can be a little overwhelming at times.
And help you deliver the message and feeling you intend. Complementary color schemes use two opposite colors on the color wheel. Monochromatic color schemes use three different values of the same color.
Analogous color schemes use three adjacent colors on the color wheel. Split complements use a color and the two adjacent tertiary colors of its complement. Choosing the Right Colors Choosing the right colors for you requires a lot of creativity and experimentation. Bear in mind that color is very psychological and different color harmonies produce different effects.
For example, analogous colors are similar in hue, creating a smooth transition from one color to the next. Complementary colors are opposite to each other on the color wheel, so they create a strong contrast. Monochromatic color schemes can be subtle and sophisticated. In this magazine spread from Martha Stewart magazine, for example, an analogous color scheme creates a gentle transition from yellow to yellow-green to green.
Or you may wish to adjust its saturation, how rich it is. Each hue on the online color wheel has a different inherent value. Yellow, for example, is lighter than blue. In this color scheme, the pinks and oranges are the lightest values, contrasting with the dark lettering.
To increase contrast in your color scheme, you may need to adjust the value of a specific color—by making a yellow darker or lighter, say. Or perhaps adjust the saturation to vary the intensity.
You can do both using the color calculator. The Sessions College Color Calculator. Select a base color for your color scheme.
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