Who is betches love this

Kuperman clarifies that it's satire, but it seems to toe the line: It describes how to emulate women we've all known — maybe even used to be or still are ourselves — who recreationally abuse Adderall, drink to blackout and Instagram pictures of themselves.

One commenter claimed that she had a friend who hadn't eaten for two weeks because of it. The post was removed shortly after. The three girls mostly laugh it off. As far as I can tell, the Betches' tone just makes it unclear whether we're supposed to laugh at or emulate them. Or, as one Vanderbilt feminist professor puts it: "I think it tends to blur the line between humor and reality Instead, I just see it recapitulating stereotypes about women, cruel and unattainable standards and, above all, unquestioned heteronormativity.

Kudos to anyone who likes to put a player in his place, we say. Home Entertainment People. Betch Credit: Rex Features. Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy. Related Content.

How to grow your personal brand, fast. How to be a force for good, according to Marie Claire digital cover stars. You can hear, in these jokes, that this trio of young women translate the absurdities of the political process into their own language — one of celebrity feuds and social-media memes, screenshots and snarky remarks.

They set about designing and writing the Instagram posts that will result. Somehow, this sort of activity fills entire days. After all, this is how Fishbein, Abraham and Kuperman — who began the company as year-old Cornell students with no ambitions in the media — currently make their living: they run Betches. Betches is, for example, a website.

Those titles alone will probably give a sense of the brand. The Betches are into pop culture. The Betches are sarcastic to a fault. But the website is only the beginning. There is also a Betches Instagram account , which chiefly trades in snarky remarks pasted awkwardly over paparazzi and stock photographs. And then there are the Betches books, which keep hitting the New York Times bestseller lists.