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Information Officer. Brand Influence CC. Office OE, Ground Floor,. Nautica building, Waterclub Complex,. Cape Town, This email address is being protected from spambots. There are loads of lengthening mascaras on the market which all promise to make your lashes look longer- but how do they work? First of all, it is important to realize that lengthening mascaras will not actually make your eyelashes longer, but will make them seem longer when you have applied the makeup product.
All mascaras are made up of three main ingredients: pigments, oils and waxes. They also contain preservatives to keep them safe to use near your precious eyes for a prolonged time. Pigments give the mascara its colour, with carbon black and iron oxides being the most popular pigments for producing black and brown mascara respectively. While it's not always necessary, adding a coat to your bottom lashes can help open up your eyes even more.
Still, getting bottom lashes coated without making a mess requires a bit of trial and error. So the pros shared a few additional tips:. In her free time, she enjoys traveling, watching bad reality TV and consuming copious amounts of cookie dough.
IE 11 is not supported. For an optimal experience visit our site on another browser. Share this —. Water is the main ingredient in lots of mascaras I looked at. The exception is waterproof mascaras, which usually have emollients like isododecane at the top of their list. By the way, want to remove your waterproof mascara without makeup remover? Having water in your mascara also helps you take it off at night.
Water as the main ingredient makes that so. You can see water at the tippy top of the list. And waxes are good at clinging to pigment, which means a richer color deposit on your lashes. But there can be plenty more waxes involved too, like carnauba and rice bran wax. Oils are in the emollients category, which means they help with the spreadability of a product. Waxes are mostly lipophilic , meaning lipid-loving.
And what are lipids? Simply put, oils and waxes like each other and blend easily. What would mascara be without pigments? Scary to think of, but never fear. If something is being sold in a retail store and has been for decades, as is the case with iron oxide, you can be sure it adheres to FDA regulation and is safe for your eyes.
Another pigment you may see in mascara is carbon black. Carbon black contains actual carbon. Its use is still controversial— Safe Cosmetics, for one, is not a fan. Maybe stay away if you want to play it safe.
Some mascaras work by adding length to your lashes, and this is best achieved by the inclusion of synthetic fibers in the formula. Click here to sign up today!
Gift Now Treat Yourself. Cool Flex, Bro A tip we repeatedly hear from makeup artists? Add Heat If your favorite mascara is starting to get clumpy, a little bit of heat can thin the formula back to its desired consistency.
Lay It on the Line Wiggle your wand close to your lid to create the illusion of eyeliner and make your lashes look even fuller.
De-Clump with a Clean Toothbrush If your mascara went on a little or a lot clumpier than you originally planned, use a brand new toothbrush to comb through lashes and fight spider eyes without completely starting over.
As for those far more common frantic mornings when a one-step-mascara will have to do, we put our faith in these five: — Benefit They're Real! Erica Smith. Really good at wearing bedhead, pretty good at hoarding eyeliner, definitely watched too much MTV as a tween.
Benefit Cosmetics They're Real! Lengthening Mascara. Marcelle Xtension Plus Curl Mascara.
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